London's Mayor Sadiq Khan Bans Sexy "Beach Body" Images of Women on Public Transport (REACTION)
Thousands of People Want These "Beach Body" Ads to Be Taken Down
If you have a body and go to the beach, then you have a beach body. But the term "beach body" is a loaded one, and it's often associated with an unrealistic ideal. So when dietary supplement maker Protein World plastered London's subways with "beach body" ads, people got angry.
More than 45,000 people have signed a Change.org petition to remove the ads, which ask "Are You Beach Body Ready?" and feature a slender woman in a swimsuit next to their "weight loss" collection.
"Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product," Charlotte Baring, the author of the petition, wrote.
Some people have also decided to add their own messages to the ads on public transportation:
Protein World's CEO, Arjun Seth, told Channel 4 News that the ads are simply "aspirational," and he won't take them down unless the petition reaches 1 million signatures. He said the vandals are "terrorists, you can quote me on that."
The company elaborated in a statement:
It is a shame that in 2015 there are still a minority who aren't focusing on celebrating those who aspire to be healthier, fitter and stronger. Renee, our stunning model, falls well within what the British Government deem to be a healthy weight, based on the BMI system. We now run Britain's largest protein facility, selling our products in over 50 countries to more than 300,000 customers. Most of them are women. How could we possibly be sexist? Getting "beach ready" is not a new concept. [...] We absolutely have no intention of removing the adverts because of a minority making a lot of noise.
But the backlash is still going strong.
Video: RICH People Who Turned Themselves Into PLASTIC
How to Be a Good Guitarist
How to Write a Will When You Have Children
3 Ways to Kill a Tick
The Surprising Trend Thats Staging a Comeback
How to Do a Mind Detox
Discover the charm of Turkey’s turquoise coast this summer
What Skinnytaste Blogger Gina Homolka Eats For Breakfast Every Day
Pretty Pastel Hair Colors to Dye For